Category Archives: Marketing

The Power of a Brand Name and Heritage

The Power of a Brand Name and Heritage The small internet corner where motorcycle enthusiasts lurk has been lit up recently by the news that BSA motorcycles will return in 2022.  People are excited, agog, gob smacked, and more! With … Continue reading

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The Triumph of the…Passenger

The Triumph of the… Passenger Do you enjoy giving a passenger a ride on your Triumph? It has always surprised me how few riders do. After all, that was how my own motorcycle story began, with a very carefully done … Continue reading

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Triumph’s Steve McQueen Scrambler…ugh!

Fair warning!  What follows is a rant, but a well-reasoned one. …I hope. Triumph has announced a “Steve McQueen Special Edition Scrambler 1200X” and it is a management and marketing error of epic proportions.  Just when I thought Harley-Davidson had … Continue reading

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The Next Big Thing – Motorcycle Bagger Road Racing!

The Next Big Thing – Bagger Road Racing! Did you see the bagger motorcycle road race held at Laguna Seca a while ago?  What a hoot! This was for sure a “gimmick race” dreamed up by a bunch of aftermarket … Continue reading

Posted in Cars, Marketing, Motorcycles | 1 Comment

The Triumph Rocket 3 at 5,000 miles

The Triumph Rocket 3 at 5,000 miles Actually 4,943 miles, but we’ll take the last 57 miles on faith. It has been deluging lately, with even more rain than the Seattle area is justifiably known for. Now retired, I tend … Continue reading

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Touring the Rocket 3 GT with a Viking Bag

Setting Up the Rocket 3 GT for Touring Actually, you can tour on any motorcycle you own. It comes down to what you have and what accommodations you are willing to make.  I took a ride from Minneapolis to Seattle … Continue reading

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Life As A Product Tester

Life As A Product Tester Due to my 53 years of experience riding motorcycles, including the 14 years in the motorcycle business where the job I invented encouraged me to ride every different motorcycle I could (and I took full … Continue reading

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How to Save Harley-Davidson

How to Save Harley-Davidson Harley-Davidson is important to all motorcyclists.  Even if you’ve never owned one, or ridden one, or wanted to do either, H-D is still important.  As the owner of a competing dealership shared with me, the end … Continue reading

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Trading a Triumph Bonneville T 120 for a Rocket 3

Trading my Bonneville T 120 for a Rocket 3 GT On the face of it, trading in a beautiful 2016 Triumph Bonneville T120 for a new 2020 Triumph Rocket 3 GT does not seem to make much sense. It appears … Continue reading

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Make It Happen

Make It Happen! This is a scary time, and things are likely to get worse before they get better.  You’re probably dealing with a myriad of problems: self-isolation, kids home from school, fear of contagion, loss of your job for … Continue reading

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